5 Easy Marketing Lessons We Can Learn from Game of Thrones

Game of Thrones, one of the most popular shows on television, offers us more than just great entertainment, it offers us lessons about marketing as well. If you have not seen the show, then you should give it a try. Regardless of that little plug, here are some lessons that we can learn from GoT that apply to marketing.

1. Talk the same language as your consumers. In the show, a character by the name of Kraznys is working on a business deal with another character, Daenerys. When he starts insulting his business partner in a language he believes she does not understand, he gets in trouble. See, it turns out Daenerys did understand the language that Kraznys was speaking; in the end, the deal burns up and it was Kraznys's fault. 
1. Of course, we can learn that we should definitely not insult our consumers, since they'll likely end any deals with us but also to speak the same language as them. Don't try using words that the consumer will not understand, you want them to understand your message; if they do not understand your message, then all marketing efforts will flop. Think like your consumer. Think. Like. Your. Consumer. This is where market research comes into play. 
2. Keep your ear to the ground. Remember to keep close to the chatter and hear what is going on. In the show, Tywin uses information that is gathered through special means to always be one step ahead of everyone else. This is a great concept to apply to marketing; this is why we have things like market research. When performing a market research group, the goal is obtain information that can be used to see where trends are going and stay a step ahead. Info is like gold to everybody but especially an industry like ours. 
3. Just be you. Nothing is worse than someone or something trying to be something they are not. In GoT, Jon Snow tried to convince another group, the wildlings, that he was no longer loyal to his previous group, the Night's Watch. However, his true identity is revealed and he is ousted. It is important to remain true to who you are and who your target market is. Now, you can rebrand and shift but always be genuine. 
4. Be able to adapt and shift. Arya Stark is constantly running to one place, then captured, moved to another, and so on. What we can take away from Arya is that you have to be able to change directions when the times call for it. This does not negate point three above; rather, it means that sometimes rebranding or introducing a new product or structure is needed. For example, in the midst of this gluten-free crazy time, many food brands are preparing their food gluten-free or at least giving gluten-free options. They are remaining true to who they are but still remain true to who they are. 
5. Do not back off promises. In the show, Robb Stark promises to marry a certain woman, Lord Walder Frey's daughter, however, he backs off that promise and decides to marry someone else instead. Do not be like Robb. If you make a promise with your consumers, hold to it. 

If you are looking for a creative marketing agency that is able to adapt and provide top notch marketing, then contact Integraphix - a Los Angeles marketing firm.