Integraphix Work: Weldbend Advertisement Design

One of the great things about being an integrated marketing agency is that we do multiple styles of work for any client: web design, SEO, branding, all the way to graphic design and advertising.

Weldbend is a client that uses our Los Angeles marketing agency for multiple services. Due to this, we have a wealth of knowledge about Weldbend such as their products and their target market. Integraphix was able to design and develop Weldbend's monthly ad campaigns that are designed for business growth. Our Los Angeles creative marketing team was also able to improve the effectiveness of Weldbend's ads with our proven graphic design and marketing strategies.

Weldbend and Integraphix built the advertisements around Weldbend's branding of reliability, strength, and terrific customer service. When a company is as successful as Weldbend, the company has to constantly improve and advance their view of the market and their business strategy.

Integraphix has been in business 25 years and consequently, has an extensive knowledge of advertising. If your business is interested advertising, email Integraphix and see how our LA creative marketing team can help you! In another city? We have offices in Chicago, NYC, Charlotte, and Phoenix. 

3 Marketing Lessons from NCAA March Madness

Marketing teams around the country should take a look at the NCAA March Madness tournament and study some marketing lessons. A mere college basketball tournament is one of the most successful marketing stories in history.

The tournament, which caps off the men's college basketball season for NCAA teams, has grown massively over the years; it is now shown on multiple networks such as: CBS, TNT, Turner Sports, and TruTV), it is broadcast over numerous radio stations, and even has its own channel (March Madness on Demand) and apps for mobile devices.

We won't even get into all the games that get streamed online.

In terms of popularity, it ranks 2nd in viewership, behind the NFL Super Bowl but ahead of the NBA & MLB playoffs.

Our LA creative marketing team was curious, how did the NCAA turn this tournament into a powerhouse?

One way they accomplished this was to give the tournament a memorable name. Not as many people would think of a tournament called, "NCAA Men's Basketball Championship Tournament" as exciting as something called, "March Madness". In addition to the tournament's name, there are clever names for the different rounds: Sweet Sixteen, Elite Eight, Final Four, and Final Championship.

These names are fun to say in word-of-mouth marketing, social media, and advertising. The successful advertising and WOM marketing has led to people chattering about the tournament every year, creating bracket pools with friends and at the office and even host parties.

Another way they increased the popularity of the tournament has been from utilizing internet marketing and social media marketing. To compliment their efforts with TV and radio ads, NCAA posted content on sites like Yahoo!, CBS, ESPN, and other sites. To engage with the fans, which is important in any marketing campaign, NCAA turned to social media sites like:

• Facebook: The tournament has around 200k likes. 
• Twitter: Every year, the tournament trends on Twitter and garners around 3 million tweets during the month of March. 
• YouTube: People love turning to YouTube to view highlights and other aspects of the games. Each year, the site has about 26k searches (since 2011). 

In each of these, brands capitalize on the popularity of the tournament with their own March Madness tailored content. 

So what quick lessons can we learn? 

1. Have a memorable name, slogan, & logo (branding)
2. Study your target market's needs & wants
3. Have interactive content, contests, and displays
4. Make it easy for the media to talk about you via press releases, guides, and newsletters

Does your business want to gain success like the NCAA tournament or does it want to create content that coincides with the tournament? Then email Integraphix and see what our Los Angeles marketing agency can do for you! 

6 Marketing Lessons About Getting Through to Female Millennials

Is it possible to create curate content for millennial women when everyone has smartphones and tablets that give them constant news?

Well, it all starts with analysis and good research. A good company will look at A/B Tests, reports (seasonal, annual, quarterly, etc.), and professional copywriters and editors who know what to produce that will generate buzz and traffic.

Trends for what is liked and not liked with content marketing and native advertising change all the time, however, there are certain guidelines that behoove brands to adhere to.

Here are six guidelines for brands to adhere to: 

1. Don't just focus on center content. Be willing to look at the content topics that might be on the fringes of your brand's scope-- maybe they are not directly correlated to topics from your products or services. For example, if you sell haircare products to women, then creating content that discusses hair accessories would be wise; this opens up a related avenue and overall idea that women can have the perfect hairstyle (between your haircare products and the accessories). 
2. Make it appealing but not click-bait. Click-bait is everywhere, any time we check our social media accounts, especially Facebook, we see titles like, "This man sat on a bench, what happened next blew me away…" Topics that are humorous, relatable, and cute tend to be topics that people like to read and share-- you can create stories that talk about these but are not click-bait. 
3. Don't be afraid to appeal to your fringe audience. Appealing to your target consumers is something every good Los Angeles marketing company will tell you to do; a great one will tell you to go a step further now and then. Consider the group that lies beyond the immediate audience. Making your content mass-appealing can mean getting more shares and more followers in your target audience. 
4. Make people feel happy! Content that makes people feel good is content that is going to be read, and more importantly, shared. Our LA marketing agency copywriters will tell you that the best content (according to shares) is content that is upbeat, positive, and uplifting. One way to do this is to encourage your readers to make a change, for the better. 
5. Evergreen is lovely. Evergreen content, often educational and informational, may not be content that is screaming to be shared like trendy topics but it has its own perk(s). This is content that has a much longer shelf life; so while it may take more time for the readership and shares to build, it has more time to do so. It never goes out of style. 
6. Analyze the success, such as the shares. The important things to look at include your visitors (especially unique), page views (again, especially unique), but especially the number of shares a post gets. The number of shares is the true number of success. Think about the keywords and images, along with the copy, to put in a post so it will succeed on social. 

Great content is a major contributor to having successful marketing, especially digital marketing. Does your business need better writing for blogs, social media, or advertising? Then email Integraphix and see how we can help you! 

Integraphix Work: A Logo Design

Great logo design is a passion of our Los Angeles graphic design team. A logo is a company's visual to the world, it is their first impression, it is what people remember them by. Due to those things, a good logo has to be created for every company that exists.

Chef Christina Sampson created her company out of desire of cooking and helping others; the result was The Traveling Pot. Christina came to Integraphix in need of a good logo and that could carry her business into the culinary world with prestige.

When designing a logo for Christina, we looked at how colors affected people; red and gold tend to instill a feeling of hunger and excitement in people. We decided to make red the main color in the logo for TTP's branding.

Christina's business has seen great growth and success since we created this logo for her; client's have mentioned the loveliness of the logo to Christina.

Does you business need a logo design or a logo redesign? Then email Integraphix and see how we can help you!