LG Updates Logo… Quietly

With the start of a new year, it is the start of new branding from some companies; while many companies make a big deal of a logo change or tagline update, LG went with the quiet route when they updated their logo.

Our Los angeles logo design team noticed the change recently; it is a subtle change but it is very elegant and classy.

Recently, LG has been intent on pushing their brand into more electronic categories and it seems like the more intense direction requires a new look to go along with it. What's different? Well, the "G" in LG has been rid of its familiar sarifs; the "L" in LG has also been made taller. Don't worry, the iconic red circle with LG making a face has been left untouched.

The updated logo can be seen at www.lg.com as well as when the company presented at the CES- Consumer Electronics Show.

LG has stated that the new logo will help improve brand recognition, identity, and usability. A nice perk for LG employees will be the new business cards they'll be receiving.

Does your business need a restart with a logo redesign? Perhaps your business needs a logo to begin with? Then contact Integraphix, a Los Angeles graphic design agency.

Easy Branding Lessons from Super Bowl Advertisers

It is officially Super Bowl time now that we have our teams from the AFC & NFC meeting in a little over a week. However, Super Bowl season means more than a game of football, it means advertising. Companies that are hoping to build, alter, or reinforce their branding, the Super Bowl is a wonderful time of year.

It seems like Super Bowl time stirs up the creative minds into another gear because of the competition to stand out and be memorable. The efforts that brands go into to shaping their own and gain market share is pretty impressive.

Three brands that plan to air ads during the game are a little different than what we'd be expecting; they serve small businesses and their online needs. With their Super Bowl ads, they hWix.com, Squarespace, and GoDaddy. 
ope to define, refine, or perhaps redefine their branding with these ads. Who are these three brands? We have

Wix.com-- Wix.com has about 58 million users around the globe, yet many people have still not heard of the brand name; they fit into a unique category of companies that have big consumer bases but remain relatively unknown. Wix shifted their branding to concentrate on being user-friendly with their products.

Wix comes into the Super Bowl for the first year with an ad that they hope will bring their name into a big name arena and be known for their user-friendly tools.

Squarespace-- Squarespace will be entering the Super Bowl advertising game for the second year in a row. For their ad in 2014, they created it in-house, which showed their product saving the world from anguish. They are still a somewhat small company but are more known than Wix.com and perhaps equally as known as GoDaddy.  

For their 2015 ad, Squarespace has connected with Wieden & Kennedy to work on their creative marketing. 

GoDaddy-- GoDaddy has become a major player in Super Bowl advertising, having done it 11 years in a row (including this year). Their controversial ads landed them a spot as a top advertiser and took their brand from a small, low-key brand to a powerhouse.

What will this year's game bring for advertising and other marketing efforts? Our Los Angeles marketing agency is excited to see. Many ads have been teasing their ads for the game but many have been keeping theirs a secret. Does your business need a Los Angeles creative marketing company to help them move to the next level? Then contact Integraphix -- a marketing agency in LA. 

Jazzercise, Beloved Brand from 1980s, Updates Logo, Rebrands

The famous brand of dancing and exercise from the 80s decided it was finally time to update its logo and branding with some fancy logo redesign and rebranding; the hope is that people will no longer think of headbands, leg warmers, and tights when they think of Jazzercize.

Jazzercize taught us that exercising can be fun when you do it to some tunes, throw on a leotard, short shorts, and neon colors. For many consumers, that's what still comes to the mind when they hear the brand name. In an attempt to update the apparently vintage brand, Jazzercize did some "jazzing" up. 

To update their look, the shed the weight of the serifs from their font, italicized it (slightly), changed the color from black to gray, and adopted a unique "J" symbol. The new look is certainly clean and a lot more modern. However, it is not exactly a unique look, it does sort of resemble the font used by almost every other gym/gym equipment brand out there, at least that's the thought of many marketers, including some staffers at our Los Angeles marketing company.

Jazzercise CEO and Founder Judi Sheppard Missett understands the branding that still hovers over the company and was a reason for rebranding. The rebranding is supposed to resemble the company's edge, energy, and intensity of their classes.

Does your company need rebranding to keep up with the times? Then contact Integraphix -- a Los Angeles graphic design company and creative marketing agency that can help your brand move into 2015!

Content Marketing Tip: Appeal to the Reader's [Blank]

When it comes to getting through to readers and making your content memorable for content marketing, you have to appeal to the reader's [blank].

Why is it important to appeal to their [blank]? Well, if you do it right, you get that connection to the story that is only generated when [blank] is brought into it. The stories you can publish to stir the [blanks] can be simple funny lists that kids say, insights into a tragic event that will stir the [blank] of sadness, a story about an injustice that will stir the reader's [blank] of anger, frustration, or pity.

Not every story your professional copywriters write has to be a long, essay-like piece of writing; you can utilize list formats, a brief story with paragraphs, or it can be in fun formats like tweets or photos.

The bottom line is that you just have to appeal to the reader's emotions. 

(In case you didn't figure it out yet) 

The things we get caught up in, the things we want to have connections with, the things we get passionate about are things that appeal to our emotions. 

Have you heard of someone who enjoyed something because it made them sit there and think, "Meh."? Chances are the answer is no. Our Los Angeles creative marketing team responsible for ad copy and other forms of copy always look to appeal to some emotion because those are the words that people will remember.

You do have to be careful about what you post and what emotions you appeal to, however.

Get copy for blogs, advertisements, or other marketing materials that is worth reading. Hire Integraphix, a LA marketing company.