How to Create Tweets that Generate Engagement

The point of doing social media marketing is to get people to pay attention to your brand on the Internet, especially on social media sites. Good social media can generate lots of attention for your brand and help build your brand loyalty with consumers. Of course, you have to smart about it, you can't just create tweets and expect everyone to love them no matter what. Your tweets need to peak interest and they can do that if you publish tweets in one of these ways.

Rocking your internet marketing is not super easy but it can be done well if you work at it. One rule of thumb, every tweet should have a link and/or image attached.

1. The content sharing tweet. This is the most basic tweet structure. Make sure that you include the twitter handle of the author the they can get the credit. After all, they will see that you liked their work and might do the same for you in the future. Tag on a hashtag that's relevant so your tweet can be spotted. This structure goes like --> 
1. *positive comment about article* ARTICLE TITLE *www.linktoarticle.com* by @TwitterUser #HelpfulHashtag 
2. The problem & solution tweet. This one is for the people that worry about problem; when they see that you offer a good solution, they will love you. You can be answering something very specific or something very common, either way, it's good. 
1. Wondering how to fix [this problem]? Then check out [solution to problem] right here >> www.solutiontoproblem.com via @TwitterUser #HelpfulHashtag 
3. The question. This is a great way to get people to answer questions you ask and get into good conversation on twitter. Now, you have to have some solid followers that already like to engage to some extent, otherwise this will fall flat on its face. Have a good question and a link to something, like an article, at least include an image. 
1. We'd love to know [insert question here]? #HelpfulHashtag *link to article or image*
4. The retweet with a comment. This one is one of the easiest to do as well. Many people simply click retweet but you can do them one better. Instead of doing that, you can say retweet, then click on "retweet with comment" or on the web, you can copy and paste their tweet, then throw a RT in front of it with your comment. It gives extra info plus your thoughts. 
1. [Your thoughts] RT "@TwitterUser: their tweet here" *link* #HelpfulHashtag
5. The advice tweet. Giving tips or advice about things is a great way to establish credibility and be an industry leader, a least appear as one. 
1. 5 ways to improve your marketing *link to a blog, like yours*#HelpfulHashtag
6. The love tweet. This is not a romantic love tweet but rather giving an endorsement for something. Say why you like certain content and are sharing it. Remember the author's twitter handle and give some love. 
1. This is a great read from @TwitterUser about [certain topic] >> *link* 
7. The fact tweet. People love to learn facts about things, especially things they like. If you're in marketing then giving a fact about marketing is a great idea (or whatever industry you're in). Say something that will encourage followers to take more action like visit your site, or something. 
1. #DYK that [fact here]? Find out how that came to be, read more >> *link*
8. The inspirational tweet. Give something that people can read and feel good about. This often takes the shape of a quote. 
1. [inspirational quote] @TwitterUser #HelpfulHashtag #AnotherHashtag 

Taking the time and doing Twitter right takes time and effort. If you do not think you can provide these things, then you should seek a Los Angeles marketing firm that can do it for you. 

Note: This is not like a magic wand. It is not guaranteed that these will make you infamous on social media so don't freak out when something from here does not work. 

How To Create A Facebook Post Worth Engaging

Just about every company has a company Facebook page. This means that there are millions and millions of corporate Facebook posts made every day. It can get quite overwhelming when you see 20 companies post something within 10 minutes of each other and all you went on Facebook for was to see who liked your photo.

The worst part about corporate Facebook posts is that they often lack something that encourages consumers to engage. Companies like to think that people engage with corporate social media the right way takes a lot of effort and creativity.
a post simply because it's from that company. Let me tell you, even my most favorite brands don't encourage my engagement unless it's a cool post. Doing

Part of the reason companies sometimes put out less than stellar posts is because of time; creating a creative, engage-worthy post can be difficult when you have only five minutes. So what can you do?

1. Use an idea that has been proven to be successful
We're not saying to rip off someone else's post and use it for yourself, no, that is plagiarism and just
lame. Don't do it. Rather, a famous quote that is relevant to your business that your consumers will like is a great idea (you can use other ideas too). Then, put your own spin on it. Put on your own colors, theme, fonts, etc. Make sure the branding is consistent too.
2. Create a graphic to go along with it
Every post you put on social media should have some sort of graphic or photo to go along with it. Studies show that people are much, much more likely to engage with a post when it has an image or graphic rather than just words. When your content has an appealing graphic or image, you'll get 94 percent more views than without that image or graphic. As a Los Angeles marketing company, we use Canva all the time (we were not compensated for our endorsement, we genuinely like the site, check it out).

Always make sure you have permission to use a photo or graphic- either buy it or create it. If you simply pull an image off the internet and use it, you can wake up to a nice letter from an attorney with a fine. (The fines can be THOUSANDS of dollars). Buy some stock photos, subscribe to iStock, create in Canva, etc.

3. Create a superb headline & summary
Creating a headline that generates interest can be hard, even for those of us in a creative marketing firm. When you read newspapers, the headlines are what draw you in to read the article; that same principle applies here. Once you do that and apply it to the graphic, write a summary of what is being talked about.

4. Give people a reason to engage- call to action
You want people to do something about your post. Ask a question to generate interactions or encourage people to read further, perhaps visit your site, etc.

5. Hashtags are your friend
Using hashtags increases interactions. When you use 1-2 hashtags, posts average just under 600 interactions, 3-5 equals about 400 interactions, etc. The more hashtags you use, the fewer interactions because then people just get annoyed and ignore it. Hashtags connect your post to topics of various discussions and searches. You can use them on Facebook, Twitter, Instagram, and YouTube, even Google+. 

6. Post when people will see it. Each social network site has peak times for businesses. Facebook, your best bet is between 1 and 4 PM during the week, especially Wednesday. Twitter: 1 and 3 PM weekdays, especially Monday & Thursday. LinkedIn: 7-9 AM, 5-6 PM weekdays, especially Tuesday, Wednesday, & Thursday. Google+: 9-11 AM weekdays. Pinterest: 2-4 PM and 8 PM- 1 AM. The afternoon is best for weekdays while night to morning is best on weekends, Saturday morning is prime.