How To Create A Facebook Post Worth Engaging

Just about every company has a company Facebook page. This means that there are millions and millions of corporate Facebook posts made every day. It can get quite overwhelming when you see 20 companies post something within 10 minutes of each other and all you went on Facebook for was to see who liked your photo.

The worst part about corporate Facebook posts is that they often lack something that encourages consumers to engage. Companies like to think that people engage with corporate social media the right way takes a lot of effort and creativity.
a post simply because it's from that company. Let me tell you, even my most favorite brands don't encourage my engagement unless it's a cool post. Doing

Part of the reason companies sometimes put out less than stellar posts is because of time; creating a creative, engage-worthy post can be difficult when you have only five minutes. So what can you do?

1. Use an idea that has been proven to be successful
We're not saying to rip off someone else's post and use it for yourself, no, that is plagiarism and just
lame. Don't do it. Rather, a famous quote that is relevant to your business that your consumers will like is a great idea (you can use other ideas too). Then, put your own spin on it. Put on your own colors, theme, fonts, etc. Make sure the branding is consistent too.
2. Create a graphic to go along with it
Every post you put on social media should have some sort of graphic or photo to go along with it. Studies show that people are much, much more likely to engage with a post when it has an image or graphic rather than just words. When your content has an appealing graphic or image, you'll get 94 percent more views than without that image or graphic. As a Los Angeles marketing company, we use Canva all the time (we were not compensated for our endorsement, we genuinely like the site, check it out).

Always make sure you have permission to use a photo or graphic- either buy it or create it. If you simply pull an image off the internet and use it, you can wake up to a nice letter from an attorney with a fine. (The fines can be THOUSANDS of dollars). Buy some stock photos, subscribe to iStock, create in Canva, etc.

3. Create a superb headline & summary
Creating a headline that generates interest can be hard, even for those of us in a creative marketing firm. When you read newspapers, the headlines are what draw you in to read the article; that same principle applies here. Once you do that and apply it to the graphic, write a summary of what is being talked about.

4. Give people a reason to engage- call to action
You want people to do something about your post. Ask a question to generate interactions or encourage people to read further, perhaps visit your site, etc.

5. Hashtags are your friend
Using hashtags increases interactions. When you use 1-2 hashtags, posts average just under 600 interactions, 3-5 equals about 400 interactions, etc. The more hashtags you use, the fewer interactions because then people just get annoyed and ignore it. Hashtags connect your post to topics of various discussions and searches. You can use them on Facebook, Twitter, Instagram, and YouTube, even Google+. 

6. Post when people will see it. Each social network site has peak times for businesses. Facebook, your best bet is between 1 and 4 PM during the week, especially Wednesday. Twitter: 1 and 3 PM weekdays, especially Monday & Thursday. LinkedIn: 7-9 AM, 5-6 PM weekdays, especially Tuesday, Wednesday, & Thursday. Google+: 9-11 AM weekdays. Pinterest: 2-4 PM and 8 PM- 1 AM. The afternoon is best for weekdays while night to morning is best on weekends, Saturday morning is prime.