What You Need to Know About Blogging

When you blog for your business, there is a fine line between having a captivating blog and going too far. There are some things that you need to remember to have a successful blog.

• Mention any and all
  
  sources. If you pull information from someone, such as statistics, images, etc. then it is only courtesy to tell your readers where you got the information from. This is not only courtesy but you also need to avoid plagiarism. As a marketing firm in Los Angeles, we post blogs all the time and it can be tiring to always cite info on a deadline but it's worth it. 
• Do not start fights. If you have an issue with someone or another firm, company, etc. do not start or continue the feud on your blog. Your blog is for posting helpful information or making sales. 
• Don't be misleading/pulling bait & switches. If you have deals on your blogs, then hold to them. If you offer 40% off on something, then hold to that 40% off and don't switch it to 25% because they missed some tiny detail. 
• Have a purpose. Don't let your corporate blog become something that talks about anything from news to nature. Now, if you want to tackle these angles but with your consistent focus, then that's fine. Let me explain, if you are a fellow LA creative agency and you have a post about your mom's cooking, then tie into your industry such as, "5 lessons to learn about branding from Grandma's pie." I don't know how that would be done but I'm sure it can be done. 
• Get permission to borrow things. If you find photos or info that you would like to use, then just ask permission. Chances are that the owner of the info or photo is perfectly fine letting you utilize it. 
• Include calls to action. As a creative marketing team at Integraphix, we can tell you that there is a difference in ROI from blogs when you include a CtA. 

Need assistance setting up and/or managing your blog? Then contact Integraphix! We have great copywriters with extensive experience writing for corporate blogs.