Horror movies go up in popularity this time of year; however, there is more to learn about horror movies other than we make poor decisions when a knife-weilding murderer is chasing us. We can learn about marketing.
So what can we learn?
- Begin with a plan. Better yet, plan before you begin. Every good killer in a horror movie comes to the starting gate with a plan; the good ones have a plan that is different than the other killers in the world. In the movie Scream, the killer (actually two of them) go in with their plan that they will call their victims to scare them into submission before entering the house to finish the job. As for going in with a plan that is completely different than his competition, look at Freddy Krueger; his plan was to get teens when they fall asleep. As a LA marketing firm, we can tell you that the ability to plan, and be unique, is going to be huge for you and your chances of being successful.
- Don't get yourself stuck in a corner. In every horror movie, we see one of the victims get stuck somewhere with no exit because they ran without thinking. Their panicked state of mind has blinded them and they are now stuck in a trap. Sometimes, we do the same thing with our marketing efforts, we act before thinking; we chose to hide in the closet instead of actually running out of the building that the killer has cleverly booby-trapped.
- Don't be afraid to adapt and edit. If you have ever seen the movies I Know What You Did Last Summer then you know all the different ways that guy gets his victims. The man in this movie is not afraid to switch things up to get the job done. The worst way to attempt success is to not be willing to switch things up and adapt to what the landscape demands.
Now, keep in mind we are not advocating being a murderer but in these movies, these guys have some lessons to teach us about marketing. If you need assistance help with your marketing, then contact Integraphix!
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