6 Marketing Lessons About Getting Through to Female Millennials

Is it possible to create curate content for millennial women when everyone has smartphones and tablets that give them constant news?

Well, it all starts with analysis and good research. A good company will look at A/B Tests, reports (seasonal, annual, quarterly, etc.), and professional copywriters and editors who know what to produce that will generate buzz and traffic.

Trends for what is liked and not liked with content marketing and native advertising change all the time, however, there are certain guidelines that behoove brands to adhere to.

Here are six guidelines for brands to adhere to: 

1. Don't just focus on center content. Be willing to look at the content topics that might be on the fringes of your brand's scope-- maybe they are not directly correlated to topics from your products or services. For example, if you sell haircare products to women, then creating content that discusses hair accessories would be wise; this opens up a related avenue and overall idea that women can have the perfect hairstyle (between your haircare products and the accessories). 
2. Make it appealing but not click-bait. Click-bait is everywhere, any time we check our social media accounts, especially Facebook, we see titles like, "This man sat on a bench, what happened next blew me away…" Topics that are humorous, relatable, and cute tend to be topics that people like to read and share-- you can create stories that talk about these but are not click-bait. 
3. Don't be afraid to appeal to your fringe audience. Appealing to your target consumers is something every good Los Angeles marketing company will tell you to do; a great one will tell you to go a step further now and then. Consider the group that lies beyond the immediate audience. Making your content mass-appealing can mean getting more shares and more followers in your target audience. 
4. Make people feel happy! Content that makes people feel good is content that is going to be read, and more importantly, shared. Our LA marketing agency copywriters will tell you that the best content (according to shares) is content that is upbeat, positive, and uplifting. One way to do this is to encourage your readers to make a change, for the better. 
5. Evergreen is lovely. Evergreen content, often educational and informational, may not be content that is screaming to be shared like trendy topics but it has its own perk(s). This is content that has a much longer shelf life; so while it may take more time for the readership and shares to build, it has more time to do so. It never goes out of style. 
6. Analyze the success, such as the shares. The important things to look at include your visitors (especially unique), page views (again, especially unique), but especially the number of shares a post gets. The number of shares is the true number of success. Think about the keywords and images, along with the copy, to put in a post so it will succeed on social. 

Great content is a major contributor to having successful marketing, especially digital marketing. Does your business need better writing for blogs, social media, or advertising? Then email Integraphix and see how we can help you!