Snapchat is One Step Closer to Mobile Domination With This Latest Move with Univision

The US men's national soccer team played against the Mexico men's national soccer team this week. It was a good game. You could watch the game on TV, online, listen on the radio, or watch it on Snapchat.

That's right, Snapchat.

The growing social media platform has formed a deal with Univision to bring highlights of the game, and future games, to mobile devices in this unique way. Univision is especially looking forward to the success of this deal since 71 percent of their 7.6 million unique visitors in February were on mobile.

Snapchat is one of the most popular social media platforms with Millennials, which is one of the reasons Univision chose them to partner with to bring the sport to more Millennial screens. Normally, this would be a huge feat but after seeing the popularity of soccer with Millennials after the World Cup in 2014, it could be very feasible.

With all the moves that Snapchat has been making, such as the money exchange feature, the platform is certainly becoming a great mobile marketing giant. Do you think they can become a true social media giant like Facebook or Twitter? Let us know! Make a comment or email Integraphix and see what our Los Angeles marketing company team has to say about it.