Has this Lingerie Brand Hit a Marketing Stroke of Genius?

Aerie has been known for its lingerie quality and beautiful models. However, they have recently made some bold marketing decisions that seem to be paying off. Big time.

Earlier this year, the lingerie brand has decided to no longer Photoshop models. That is correct, they no longer Photoshop or do any image retouching to the shots of the models for their ads. The ROI on this decision has been a 9 percent jump in profits of the last quarter, in addition to receiving l
ots of public approval.

Anything from birthmarks to tattoos are left on the models in their ads. Some critics still comment on the fact that the women are models and therefore have "perfect bodies". However, since the women are not Photoshopped, it means that whatever body types that are shown in the ads are (likely) natural and thus, achievable. Many consumers still feel that as long as the images aren't altered, the women in the ads are relatable and inspirational.

Aerie has put together the campaign to get women between 15 & 21 to "get real and think real"; this campaign has seen incredible success. This Los Angeles creative agency is a firm believer in the campaign. On the other end of the spectrum, Victoria's Secret has seen some flashback from their "Perfect 'Body'" campaign.

In addition to this decision, Aerie has also decided to show items on women in many body types to give every woman an idea of how an item would fit them.

Marketing is all about finding the thing that makes you stand out, like Aerie did. Of course, it requires having a creative agency that is able to find the solution. Does your business need to hire a marketing agency that can get you a great competitive advantage? Then chat with Integraphix!