George Lucas was looking to create another hit in between his previous movie and the next release, scheduled to hit theaters in 1980 (The Empire Strikes Back). George decided that a holiday special would keep his fans happy and tide them over.
The result was one of the most embarrassing things to air on TV and made 13 million CBS viewers its victims. Yes, you may be wondering, "What about Jar Jar Binks?" And the answer is, yes, it was more embarrassing than Jar Jar Binks. Why was it so bad
? You tell us; would you want to watch a move about Chewbacca needing to get home to his family on the planet Kashyyyk so he could celebrate Life Day with them in their treehouse home.
A couple days before the movie aired on TV, they had the promo that said, "Will Chewbacca get home to his planet in time for the big Wookiee celebration?" *face palm*
As a professional copywriter for a Los Angeles creative agency, I cringed when I read that line from the promo… I cringed when I heard about the idea for the TV movie. I cringed when I realized a marketing guy at CBS gave this the green light.
Well, you have to have bad marketing to appreciate great marketing, right?
Has you company had bad marketing in the past that rivals the Star Wars Holiday Special and wants to change that? Then hire Integraphix to see what good marketing can do for your business!
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