Thursday, March 12, 2015

10 Characteristics of Great Blogs: Dos and Don'ts

Blogging can be a somewhat arduous endeavor; for one thing, you have to find good content to write about and pair it with good images. Also, you have to have a blog that has pleasing design, a good purpose, and connections.

To make things a little easier, here are 10 tips for making your blog even better. Or, if you are just getting started, here are 10 tips for getting off on the right foot. These tips are courtesy of our Los Angeles marketing company copywriting team.
  1. Do make sure your blog platform is mobile responsive. Or, if your blog is hosted on your website, then make sure that your site is mobile responsive. With more and more smartphones and tablets being used these days, especially out of the home, more web searches and navigating is being done away from desktops & laptops. If you are not sure, then contact our Los Angeles web design team, they can help you figure out if your site is responsive, if not, what can be done about it. 
  2. Do have a purpose for the blog. This purpose is not just so you have a place to write your thoughts but the content always needs to circle around a specific theme. A visitor to your blog should know what the subject matter/purpose of the blog should be apparent within a few seconds. 
  3. Do watch spacing. Have some whitespace, don't pack everything in so tightly, like a can of sardines. Let the text, the images, and the reader breathe! 
  4. Don't clutter. Sure, there is the sidebar for things like widgets and other links but avoid filling it so much that it becomes crowded and aesthetically displeasing. 
  5. Do watch the header heights. Avoid making your headers so tall that it takes a couple scrolls for viewers to see your content. 
  6. Do make sure your site has great navigation. If your blog is on your website, then your website needs to have good navigation. If it does not, then visitors to your site will find the site frustrating and that will lead to visitors leaving. You want your web visitors to stick around! This is important for good blogging, web design, and search engine optimization.
  7. Don't have auto-play music or videos on the blog. As soon as the sound starts to play, the visitor will either get scared or annoyed; whichever is the result of the auto-play sound, the person will hit the mute button on their keyboard and your song or video will be rendered useless. 
  8. Do have contact buttons or links on your blog. Make it easy to move over to your site and specifically, the contact page. It makes your blog much friendlier and engaging. 
  9. Do be focused on your reader. Is your blog welcoming and helpful? Make it look and feel trusting. 
  10. Don't use bad background or font colors. One poor choice of blogs is to have a light text on a dark background. Another mistake is to have too many colors with the fonts. 
Enjoy your blogging. Make it great! If your business needs helping getting a blog started or want someone to manage your blog, then email Integraphix about blogging services, SEO, or social media

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