Why Get Reputation Management? These Stats Will Help You Understand

Social media marketing has become a must for companies in the 21st century, whether businesses like it or not. Along with the great consumer engagement and strengthening relationships that is a goal of social media for business, corporate blogging, and other digital marketing activities, it means that eventually, there will be some negative response.

Whether the negative response is from a customer complaining on Twitter, Facebook, Google+, or on a review site like Yelp, negative press can affect business and the health of your reputation.

How can your business protect itself from a negative review? Reputation management.

Did you know that negative reviews are the number one concern for CEOs? It is.

Did you know that 65 percent of consumers consider online search as a trusted source of info about brands and their products? This means that negative reviews can scare potential customers away from your business. That is a higher level of sincere trust than any other source, online or offline.

Lastly, did you know that 79 percent of consumers have equal weight for online reviews and personal recommendations; 85 percent of all consumers use the web to research reviews? That is an awful lot of pressure for your online reputation to be pure and defended. It is absolutely critical to keep a very close and analytical eye on what people are saying about your business. The frequency of online search for reviews and analytics of products and services has grown exponentially over the last 10 years; as mobile devices have become mainstream, that number will continue to grow more and more.

As a Los Angeles internet marketing agency, we know how important it is to protect a reputation; it is easier and more cost efficient than to have an issue and be forced to clean it up, maybe even rebrand.