Jazzercise, Beloved Brand from 1980s, Updates Logo, Rebrands

The famous brand of dancing and exercise from the 80s decided it was finally time to update its logo and branding with some fancy logo redesign and rebranding; the hope is that people will no longer think of headbands, leg warmers, and tights when they think of Jazzercize.

Jazzercize taught us that exercising can be fun when you do it to some tunes, throw on a leotard, short shorts, and neon colors. For many consumers, that's what still comes to the mind when they hear the brand name. In an attempt to update the apparently vintage brand, Jazzercize did some "jazzing" up. 

To update their look, the shed the weight of the serifs from their font, italicized it (slightly), changed the color from black to gray, and adopted a unique "J" symbol. The new look is certainly clean and a lot more modern. However, it is not exactly a unique look, it does sort of resemble the font used by almost every other gym/gym equipment brand out there, at least that's the thought of many marketers, including some staffers at our Los Angeles marketing company.

Jazzercise CEO and Founder Judi Sheppard Missett understands the branding that still hovers over the company and was a reason for rebranding. The rebranding is supposed to resemble the company's edge, energy, and intensity of their classes.

Does your company need rebranding to keep up with the times? Then contact Integraphix -- a Los Angeles graphic design company and creative marketing agency that can help your brand move into 2015!