Easy Branding Lessons from Super Bowl Advertisers

It is officially Super Bowl time now that we have our teams from the AFC & NFC meeting in a little over a week. However, Super Bowl season means more than a game of football, it means advertising. Companies that are hoping to build, alter, or reinforce their branding, the Super Bowl is a wonderful time of year.

It seems like Super Bowl time stirs up the creative minds into another gear because of the competition to stand out and be memorable. The efforts that brands go into to shaping their own and gain market share is pretty impressive.

Three brands that plan to air ads during the game are a little different than what we'd be expecting; they serve small businesses and their online needs. With their Super Bowl ads, they hWix.com, Squarespace, and GoDaddy. 
ope to define, refine, or perhaps redefine their branding with these ads. Who are these three brands? We have

Wix.com-- Wix.com has about 58 million users around the globe, yet many people have still not heard of the brand name; they fit into a unique category of companies that have big consumer bases but remain relatively unknown. Wix shifted their branding to concentrate on being user-friendly with their products.

Wix comes into the Super Bowl for the first year with an ad that they hope will bring their name into a big name arena and be known for their user-friendly tools.

Squarespace-- Squarespace will be entering the Super Bowl advertising game for the second year in a row. For their ad in 2014, they created it in-house, which showed their product saving the world from anguish. They are still a somewhat small company but are more known than Wix.com and perhaps equally as known as GoDaddy.  

For their 2015 ad, Squarespace has connected with Wieden & Kennedy to work on their creative marketing. 

GoDaddy-- GoDaddy has become a major player in Super Bowl advertising, having done it 11 years in a row (including this year). Their controversial ads landed them a spot as a top advertiser and took their brand from a small, low-key brand to a powerhouse.

What will this year's game bring for advertising and other marketing efforts? Our Los Angeles marketing agency is excited to see. Many ads have been teasing their ads for the game but many have been keeping theirs a secret. Does your business need a Los Angeles creative marketing company to help them move to the next level? Then contact Integraphix -- a marketing agency in LA.