With the start of a new year, it is the start of new branding from some companies; while many companies make a big deal of a logo change or tagline update, LG went with the quiet route when they updated their logo.Our Los angeles logo design team noticed the change recently; it is a subtle change but it is very elegant and classy.
Recently, LG has been intent on pushing their brand into more electronic categories and it seems like the more intense direction requires a new look to go along with it. What's different? Well, the "G" in LG has been rid of its familiar sarifs; the "L" in LG has also been made taller. Don't worry, the iconic red circle with LG making a face has been left untouched.
The updated logo can be seen at www.lg.com as well as when the company presented at the CES- Consumer Electronics Show.
LG has stated that the new logo will help improve brand recognition, identity, and usability. A nice perk for LG employees will be the new business cards they'll be receiving.
Does your business need a restart with a logo redesign? Perhaps your business needs a logo to begin with? Then contact Integraphix, a Los Angeles graphic design agency.
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